Steep Creative builds websites for trades and contractors that do one job: generate calls. Every site is built AI-first, structured so Google and AI tools like ChatGPT and Google AI Overviews can find, read, and recommend your business.
A new Steep Creative website can be up and running the same week the build starts. It starts at $2,000–$5,000 CAD depending on scope, and includes SEO and AI search optimization built into the build, not bolted on after. Falk handles every project directly. No account managers. No offshore contractors.
| What's Included | Why It Matters |
|---|---|
| Mobile-first, fast-loading design | 53% of users leave a page that takes more than 3 seconds to load |
| SEO foundations (on-page, schema, sitemap) | Without this, Google can't reliably index or rank your pages |
| GEO optimization (AI search visibility) | Gets your business cited in ChatGPT, Perplexity, Google AI Overviews |
| Conversion-focused layout | Turns visitors into calls, not just traffic |
| Contact form + click-to-call setup | Most calls start with a tap on a phone. One extra step loses them |
| Google Analytics + Search Console setup | You can see what's working from day one |
Most web designers in Vernon build for Google's traditional search results. That still matters. But AI-referred traffic to websites grew 527% year-over-year in 2025, and a growing number of those visitors arrive after asking ChatGPT or Google AI Overviews "who's the best plumber in Vernon?" and getting a direct answer, not a list of links.
Getting that mention requires different page structure than traditional SEO. It requires clean schema markup, self-contained answer blocks, and the kind of topical authority AI systems look for before recommending a business. This is called GEO (Generative Engine Optimization), and it's built into every site we deliver.
What is GEO?
Generative Engine Optimization (GEO) is the practice of structuring a website so AI search tools like ChatGPT, Perplexity, and Google AI Overviews cite and recommend it when customers ask questions. It's SEO built for the AI layer now sitting on top of Google.
Steep Creative works primarily with trades and service contractors in the Okanagan. If you're running a business where the phone needs to ring and you don't have time to manage a website agency relationship with constant check-in calls, you're the right fit.
We'll be straightforward about this. If one of these fits, we'll say so on the first call and point you somewhere better.
We talk through your business, your current site, and what "getting more calls" actually looks like for you. No pitch. Just a clear picture of where you stand.
We map the pages, write the copy, and confirm before building anything. You see the plan and sign off before a single line of code is written.
Astro-based, fast-loading, mobile-first. You see drafts before anything goes live. Direct communication throughout. No project management software or ticket queues.
Schema markup, sitemap, Google Search Console, Google Business Profile optimization. The visibility layer is built in, not an optional add-on.
You get a walkthrough of what was built and why, plus a window for tweaks. You'll understand the site, not just own it.
| Option | Best For | Main Tradeoff | Typical Cost |
|---|---|---|---|
| Steep Creative | Trades and contractors who want AI search visibility built in | Smaller Agency | $2,000–$5,000 CAD |
| Large Vernon agencies | Businesses wanting a full-service retainer relationship | Higher cost, account manager layer, no GEO | $5,000–$15,000+ CAD |
| Freelance designers | Design-focused projects, Squarespace/WordPress builds | Limited to traditional SEO, no AI search optimization | $1,000–$4,000 CAD |
| DIY (Squarespace, Wix) | Very early-stage businesses, minimum budget | No SEO, no GEO, poor conversion structure, your time | $20–$50/month |
Most projects go from first call to launch in under 2 weeks. More complex sites with custom functionality take 3–4 weeks. We don't drag out timelines.
A standard service business website from Steep Creative starts at $2,000 CAD. This includes design, build, on-page SEO, GEO setup, and Google integrations. Ongoing hosting and maintenance is separate.
We handle copy for most pages as part of the build. You provide basic business info: services, service area, phone, anything you want to highlight, and any photos you have. We'll work with what you've got. But we also have the camera equipment and skills to come out and take professional photos and videos if needed.
Yes. We work with service businesses throughout the Okanagan: Kelowna, Penticton, Kamloops, Salmon Arm, and surrounding areas. All work is done remotely (we can grab coffee to discuss details though!), so location doesn't change anything.
The underlying code structure is the same. What's different is the schema markup, content architecture, and on-page signals that AI systems (ChatGPT, Perplexity, Google AI Overviews) use to decide whether to recommend a business in their answers. Most web designers don't build for these signals. We do.
GEO stands for Generative Engine Optimization: the practice of structuring a website so AI search tools cite and recommend it. Think of it as SEO, but for the AI layer that's now sitting on top of Google.
Book a free 30-minute call. We'll pull up your current site, check what Google and AI search see when someone looks you up, and tell you straight what's worth fixing. You'll leave with a useful answer either way.
Book a Free Strategy Call