Web Design & AI Automation Live
Loyalty 6 Energy Services
Field crew and VAC truck company built on a dated template. Rebuilt with a clear message, sharper brand identity, and CTAs that match how they actually win work.
Dawson Creek, BC
Web Design
SEO & GEO
Automation
Your Online Presence Should Work As Hard As You Do.
Steep Creative helps local service businesses grow with high-converting websites, stronger SEO, AI search visibility, and automation workflows that save time behind the scenes.
Your trade doesn't stop at 5 PM. Neither should your growth.
Get Your $1,000 Audit, Free
See exactly where your website stands for AI search. No pitch, just a roadmap for your business.
No Spam. Same Day Reply.
Selected Work
Built for trades. Designed for results.
Real projects for real trades. Every site starts with what the business actually needs.
Web Design Live
Top Notch Tile & Floors
Local flooring contractor with a sharp brand and a site that converts. Clean layout, strong CTAs, and built to be found by people ready to book.
Vernon, BC
The Shift Is Already Here
The Digital World Has Shifted.
Is Your Business Keeping Pace?
For years, a simple website and basic SEO were enough. Today, your customers aren't just "Googling." They're asking ChatGPT for a plumber, using Siri for an emergency electrician, and expecting instant replies.
If you aren't showing up in those answers, you're invisible to a customer who never opens a second tab.
What We Build
Everything You Need To Grow Online
Most service businesses don't need more marketing noise. They need a website that converts, search visibility that brings in qualified leads, and systems that reduce manual follow-up. Steep Creative builds all three.
Web Design 2.0: Sites That Think For You
Intelligent Interfaces
We build high-performance websites that do more than look good. They're built with an AI-first architecture, making them easy for search bots to read and customers to navigate.
- Conversion-first design built around how your customers decide who to call
- Design that looks credible to a trades customer, not a tech startup
GEO & SEO: Be the Answer AI Gives
Peak Visibility
Standard SEO is just the foundation. We specialize in Generative Engine Optimization, ensuring that when a homeowner asks AI for the best local pro, your name is the one it cites.
- AI search authority in ChatGPT, Perplexity, and Gemini
- Local dominance. Be the first choice in your service area
Automation: Your Business on Autopilot
The Digital Crew
Stop losing jobs because you were under a sink or driving to a site. We build custom workflows that act as your invisible office staff, handling booking, invoicing, and follow-ups 24/7.
- Instant lead response via SMS and email, around the clock
- Scheduling, invoicing, and follow-up handled automatically
Why Steep Creative
Built For Busy Business Owners
We know the trades. A "consultant" who doesn't understand a pipe wrench is a waste of your time. We don't just offer "AI Consulting." We build websites, search visibility, and automation systems that generate calls.
You don't need to chase every marketing trend or learn a dozen new tools. You need a partner who understands how local businesses grow and can build the systems that actually help.
At Steep Creative, every project is handled directly by Falk. No hand-offs, no account managers, no vague monthly reports. You know what was built, why it was built, and what to expect from it.
Get Found More Often
Show up stronger in Google and get cited in AI tools like ChatGPT and Google AI Overviews, where a growing share of local searches now start.
Convert More Leads
Turn more visitors into calls with a site built around how your customers actually decide who to hire. Not just how it looks.
Save Time Behind The Scenes
Automate repetitive tasks so lead handling and follow-up happen faster, without pulling you away from the job.
About
Built By People Who Know The Trades
Too many good local businesses are being made invisible by digital systems they don't understand. A plumber with 20 years of experience and hundreds of happy customers shouldn't be losing leads to a competitor with a flashier website. Good work deserves to be found, and the right digital infrastructure is what makes that happen.
Steep Creative is Falk and Cathy Baumann. Falk brings 20+ years with computers and a decade in Oil & Gas, where precision and process aren't optional. Cathy brings 20+ years in construction, including growing up on job sites with her father at Huber Construction. Between us, we understand how trades businesses actually operate and what your customers need to hear before they call.
Because we're a small team, you work directly with us. No account managers, no offshore contractors, no chasing someone for a straight answer. And because AI search is changing who gets found and who gets skipped, we build every site to show up not just on Google but in ChatGPT, Perplexity, and Google AI Overviews too.
Common Questions
What You're Probably Wondering
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring your website so AI tools (ChatGPT, Google AI Overviews, Perplexity, and Gemini) can read, understand, and recommend your business in their answers. Traditional SEO gets you ranked on Google; GEO gets you cited when someone asks an AI for the best plumber, roofer, or contractor in their area.
How does AI search help local contractors?
When a homeowner types "who's the best HVAC company in Vernon?" into ChatGPT or asks Google AI Overviews, the AI pulls from websites it can actually parse. If your site has the right structure (clear service descriptions, schema markup, location signals) you get named in that answer. Businesses that show up in AI answers gain visibility without paying for ads, often on queries that never appear in traditional search data.
Who does Steep Creative work with?
Primarily trades and service contractors across the Okanagan: plumbers, electricians, HVAC companies, roofers, landscapers, general contractors, and other home service businesses in Vernon, Kelowna, Penticton, Kamloops, and surrounding areas. The common thread: owner-operators who need more calls coming in and less time chasing leads manually.
What does working with Steep Creative include?
Every project starts with a strategy call to understand your business and goals. From there, we handle copywriting, design, development, on-page SEO, schema markup, GEO setup, Google Search Console, and Google Business Profile optimization. If automation is in scope, that includes lead-response workflows and booking or follow-up sequences.
Do you work with businesses outside Vernon?
Yes. Most work is done remotely, so location is not a limitation. We serve service businesses throughout the Okanagan (Kelowna, Penticton & Kamloops) and broader BC. If you are a local service business that needs better digital visibility, regardless of where you are based, reach out and we can talk through whether it is a good fit.
~45%
of Google searches now trigger an AI Overview answer
BrightEdge Research, 2024
58%
drop in organic clicks on pages where AI Overviews appear
BrightEdge Research, 2024
3×
more AI citations for pages with structured data and clear answer blocks
Princeton GEO Study (Aggarwal et al.), KDD 2024
AI search isn't a future trend. It's already changing how your customers find local service businesses today.
Take the Next Step
Ready To Grow With A Smarter Online Presence?
If your website isn't generating calls, your SEO has stalled, or you're losing leads because nobody's following up fast enough, that's fixable. We'll look at what you have, tell you honestly what's worth fixing, and show you what it would take to get more calls coming in.