The Technical Depth Most Agencies Can't Match
I started Steep Creative because too many good local businesses were being made invisible by digital systems they didn't understand. A plumber with 20 years of experience and hundreds of happy customers shouldn't be losing leads to a competitor with a flashier website or a bigger ad budget. Good work deserves to be found, and the right digital infrastructure is what makes that happen.
Computers have been part of my life for over 20 years. I got my first one at age 10 and never really stopped. That depth of experience means I don't just follow trends. I understand the underlying systems well enough to know what actually works and why.
Before Steep Creative, I spent over 10 years working in the Oil & Gas industry. In that world, a process either works or it doesn't — there's no room for vague or close enough. I brought that same standard to web work. Client projects get documented, deadlines get met, and nothing ships until it's right.
My focus is on two things: building websites that convert visitors into calls, and making sure those sites show up where customers are actually searching. That increasingly means not just Google, but AI tools like ChatGPT, Perplexity, and Google AI Overviews. Generative Engine Optimization (GEO) is the practice of structuring a site so AI systems can read, trust, and recommend it. It's still early, and most agencies haven't caught up yet.
I work primarily with trades and service contractors across the Okanagan: plumbers, HVAC companies, electricians, roofers, landscapers, and general contractors. Because Steep Creative is a small operation, every client works directly with me. No account managers, no offshore contractors, no chasing someone to get a straight answer.
